Craig Roberts is known by the moniker Craig X Rubin, in the cannabis space, having appeared in 15 cannabis films, the TV show Weeds, writing books and doing stand-up comedy. He has also owned and run several businesses in the space, such as 2000 BC–the stoned age hemp shop, Jeronimo Glass, Farm Direct LLC and others. Roberts started in the hemp industry as a teenager in the late 70s, volunteering at the hemp booth on Venice Beach in California and stuck with his passion for his whole life.

Craig X Rubin, born Craig Allen Roberts, is a notable actor and cannabis activist who has made significant contributions to the marijuana legalization movement. Raised in Southern California, Rubin graduated from Beverly Hills High and UCLA. He gained recognition for his role in the Showtime series “Weeds,” where he played a medical marijuana club owner. Beyond his acting career, Rubin is a passionate advocate for cannabis, having founded Temple 420, a religious-themed medical marijuana club in Los Angeles. His efforts in the cannabis industry have not only been about business but also about changing societal perceptions and advocating for legalization.

Rubin’s activism extends beyond the screen. He has been a prominent figure in the cannabis community, known for his work in both the legal and advocacy aspects of the industry. As the founder of Temple 420, Rubin provided a space that combined his religious beliefs with his commitment to cannabis, offering a unique approach to marijuana legalization and education. His work has been featured in major media outlets, including the New York Times and NBC’s Nightly News, highlighting his influence and dedication to the cause. Rubin’s contributions have been instrumental in pushing forward the conversation around cannabis use and its benefits.

In addition to his activism, Craig X Rubin has been involved in various entrepreneurial ventures within the cannabis industry. From developing hemp-themed retail stores to creating cannabis-related products, Rubin has demonstrated his innovative spirit and business acumen. His partnership with Vans Off the Wall to develop the first-ever cannabis shoe and his efforts in opening glass factories in the US and Mexico to supply his stores and others showcase his ability to merge creativity with business strategy. Rubin’s career is a testament to his unwavering commitment to cannabis advocacy, his entrepreneurial drive, and his impact on both the entertainment and cannabis industries.

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